We design, build, and market websites for general contractors, home builders, and trades across Canada. Look like the most credible builder in the room, before the first site visit.
Industry specialists, not generalists
100% of clients are in the trades.
Trusted by Canadian builders. Vetted by the people who matter.
What we do
Most agencies hand off design, development, and marketing between three vendors. We do all three, in-house, for construction companies only.
Conversion-led design built around how clients actually pick a builder. Trust signals, project galleries, service-area pages, and clear paths to a quote.
Hand-coded sites and tools on a modern stack. Estimate calculators, client portals, project trackers, and integrations with QuickBooks, Procore, and Jobber.
Local SEO, Google Ads, and content built for trades. Rank for the city + service searches that move the needle, then convert traffic into booked estimates.
Why Hardhat Studio
You wouldn't hire a residential framer to pour a parkade. The same logic applies to your website. We turn down everyone outside construction, so every project we touch makes us sharper at yours.
Trusted by 60+ Canadian builders
From Calgary custom homes to Toronto commercial GCs, we ship work that holds up in the field.
We speak GC, custom homes, civil, roofing, HVAC, mechanical, electrical. No learning curve, no generic templates.
We rank you for the cities, regions, and trades that matter, from Vancouver Island to the Maritimes, and stay on top of CASL.
Estimate calculators, project trackers, and CMS workflows designed for crews in the field, not designers behind a desk.
Every page, ad, and form is tied to booked estimates and signed contracts. We report on closed work, not just clicks.
You see the full investment up front. No surprise change orders, no scope creep, no padded retainers.
A predictable schedule with weekly milestones. You always know what is coming, what is owed, and what is next.
Our process
Same process every time. You always know what is happening this week, what is due next, and who is responsible.
Week 1
A 90-minute working session to map your services, ideal projects, service areas, and the bids you most want to win. You leave with a written strategy brief.
Weeks 2 to 4
High-fidelity designs, copywriting, and photo direction in Figma. Two structured revision rounds. We capture your real projects, not stock fluff.
Weeks 4 to 7
We build your site, calculators, CMS, and integrations. Accessibility, performance, cross-browser, and mobile QA on real devices, not just emulators.
Week 8 onwards
Soft launch, training your team, and switching over DNS without downtime. Then SEO, ads, and monthly performance reviews to grow what works.
Selected work
A small sample of recent Canadian projects. Every engagement ends with a documented before-and-after on the metrics that matter.
Commercial GC
A bid-ready website for a mid-market commercial GC, with project archive, public-sector pages, and a private bid portal.
Custom home builder
Premium custom-home site with a project configurator, design-style quiz, and conversion-optimized estimate flow.
Civil & infrastructure
Local SEO and content for a civil contractor expanding into the GTA. Built a careers funnel that filled 14 trade roles in one quarter.
Results
Marketing claims are easy. Wire-transferred deposits are not. These are the outcomes our partners actually report.
3.4x
Average qualified-lead lift in the first 6 months.
$48M+
In construction work attributed to sites we have built.
60+
Canadian builders served, from custom homes to civil.
6 to 8 wks
From kickoff to launch, with weekly milestones.
From the field
4.9 / 5 average rating
across 60+ reviews“They booked us out for 14 months in our first quarter live. We finally stopped chasing the wrong jobs and started winning the bids we actually want.”
Daniel R.
Owner, Northbeam Construction · Calgary, AB
“Our new site closed three custom-home contracts in the first month. The estimate calculator alone paid for the entire project.”
Priya S.
Project Manager, Maple Ridge Homes · Vancouver, BC
“Other agencies tried to make us look like a tech startup. Hardhat made us look like the most experienced GC in the region, because that is what we are.”
Marc L.
President, Granite & Steel Co. · Toronto, ON
FAQ
The questions builders ask us before signing. If yours is not here, ask it on the strategy call.
Most marketing sites land between $9K and $18K CAD. Custom builds with estimators, portals, or integrations typically run $20K to $45K. Monthly SEO and ads start at $1.5K. Every engagement is fixed-scope and fixed-price, with everything itemized up front.
Six to eight weeks from kickoff to launch for a typical marketing site. Larger builds with custom tooling run ten to fourteen weeks. You will see a written schedule with weekly milestones before you sign.
Yes. General contractors, custom and production home builders, civil and infrastructure, and specialty trades like roofing, HVAC, electrical, plumbing, and mechanical. If you are not in the trades, we will refer you to a generalist we trust.
Coast to coast. Clients in BC, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, and Nova Scotia. We work in English and French, and our SEO work is tuned for Canadian search and CASL.
Always. Code, copy, designs, photos, and accounts are yours. No platform lock-in, no hostage situations. We will help your in-house team take over, or stay on as your retained partner.
Yes. We slot in as the construction-marketing specialists alongside an existing brand agency or internal team. We will share files, accept feedback in your tools, and respect your brand guidelines.
Book a strategy call
Send us a quick brief and we'll come back within one business day with a free site audit, a draft scope, and a clear price. No long sales process.
Call us
1 (800) 555-1234Studios
Toronto, Calgary, Vancouver
Response time
Under 1 business day